Fong Chai Lee Famsy Sdn Bhd

Founder & CEO, Famsy Chai is the founder and CEO of Famsy, one of Southeast Asia’s leading custom gifts and merchandise companies. Under her leadership, Famsy has grown from a small startup into a multimillion-ringgit enterprise serving both B2B and B2C markets, with a strong presence across Malaysia, Singapore, and Australia. She brings a strong strategic and operational mindset into the way she builds scalable systems, drives product innovation, and delivers high-impact customer experiences. Her business approach emphasizes speed, customization, and systemized execution — allowing Famsy to serve a wide range of industries including corporate, retail, education, and events. Famsy has served over 350,000 customers and collaborated with national brands like Pos Malaysia, Tealive, and Gamuda. Known for its low MOQ model, fast turnaround times, and extensive product curation, Famsy is redefining how modern organizations approach branded merchandise and corporate gifting. Chai is passionate about elevating the gifting industry through purposeful branding, thoughtful design, and operational excellence.