Title
Ts. Dr.
Full Name
Nurul Muiz Murad
Designation
Chief Executive Officer
Company
GEDS Group Holdings Sdn Bhd
Your Professional Bio
Ts. Dr. Nurul Muiz Murad is an expert in Environmental Sustainable Development with 24 years of experience in Australia and Malaysia. Holding a PhD in Mechanical Engineering from Swinburne University, he formerly served as CEO of Yayasan Hijau Malaysia. His expertise spans renewable energy, energy efficiency, green buildings, climate change, and decarbonization. Recognized by The Star and Green Plus Magazine, he is a certified GCPV Solar Professional, Green Building Facilitator, and Registered Type 1 and 2 Energy Manager. Currently, he is the MSME industrial advisor for ESG Malaysia, providing training, consulting, and strategic advisory to help organizations adopt ESG practices and drive sustainable transformation.

25 September 2025

Time Session
13:00
13:25
This keynote unpacks the growing scrutiny around ESG claims and the fine line between purpose and performance. Learn how brands can build credibility through honest, transparent, and verifiable sustainability practices.