Title
Mr
Full Name
John D. Chacko
Designation
President
Company
International Advertising Association - Malaysia
Your Professional Bio
John Doody Chacko is a global branding and marketing leader with over 35 years of experience across six continents. He has held senior roles at Kraft Foods Australia & New Zealand and The Coca-Cola Company in multiple international markets, before returning to Malaysia as CMO of Proton Holdings and later as CEO of Khazanah National entity, LeapEd Services.
He is currently President of the International Advertising Association (IAA) Malaysia, Global VP of IAA Education, and Chairman of Recode. In 2024, he chaired the highly acclaimed 45th IAA World Congress in Penang.
John is also an Adjunct Professor, recipient of the IAA Global Compass Award, and an Honorary Life Member of IAA Global.
25 September 2025
| Time | Session |
|---|---|
|
11:30
12:00
|
Explore how brands are winning hearts and minds by aligning marketing with ESG values. This panel dives into strategies for authentic storytelling, purpose-driven campaigns, and building trust with conscious consumers.
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